STRATEGIC PLAN 2009

Strategic Plan 2009

The strategic plan for the profession was introduced to members on May 22, 2009, at the opening session of the Registered Massage Therapists' Association of Ontario (RMTAO) educational conference.   

What is unique about this plan is that it is not associated with one specific organization but rather, it has been created jointly by all of the leadership organizations with the profession of massage therapy, including:

  • CMTO (College of Massage Therapists of Ontario)
  • RMTAO (Registered Massage Therapists' Association of Ontario)
  • OCPMTC (Ontario Council of Private Massage Therapy Colleges)
  • HMT (Heads of Massage Therapy, Ontario’s Community Colleges).

Executive Summary

As a profession, we are proud of our contribution to society. Through our strategic planning process, we fully recognize that we are a credible, viable, and sustainable profession. 

Our vision, Valued Professionals, Compassionate Care, Optimizing Health for Life, is a powerful and enabling statement of our aspirations as a profession.

We are Registered Massage Therapists (RMTs) working in a system where we optimize the health of the whole person for the life of the person.

In order to achieve our vision, our future will need to be shaped by our investment in three key strategic themes:

  1. As a profession, we must have a clear and compelling identity.
  2. We need to create a systematic and cultural demand for the inherent value of the profession.
  3. We need to have a prosperous profession that is economically and physically sustainable.

We must quickly adopt, deploy, and manage the following three essentials to support our strategic themes:

  • one profession, one vision, one strategic plan, and one structure
  • performance management and measurement system
  • member driven project teams

We know that achieving our vision, strategic themes, and short-term deployment priorities will be a daunting task. We are, however, up for the challenge. It is our desire and our passion to ensure that our profession continues to enhance its credibility and embrace all future opportunities to fully integrate into Ontario’s health and wellness sector. In order to achieve the strategy, significant engagement will be required by all members of the profession.

Next Steps

This plan establishes broad goals or end states to which the leadership organizations within the profession will be moving towards collectively. In the coming days, months, and years, details about specific initiatives will be made available to the profession with many opportunities to become involved to move the plan forward.

Copy of the Plan

A copy of the plan was mailed to all members of the profession and to key stakeholders.  The RMTAO is also pleased to make a copy of the Strategic Plan - 2009 Report available in both English and French as a download.

Download Strategic Plan - 2009 Report (PDF)

Download Rapport de plannification strategic 2009 (PDF)